Valerie Bootleg Bangers Activation

I collaborated with the internal creative team to develop and execute the Valerie Bootleg Bangers guerrilla marketing campaign, designed to resonate with Valerie’s core audience of women aged 35-55. We created a nostalgic mixtape-style activation that tapped into the music and cultural touchpoints of that generation, turning the campaign into something fun, memorable, and shareable.

I contributed to the concept development, visual direction, and overall creative execution, including designing the signature “Now That’s What I Call Hormones” cover artwork. The CDs were distributed both through social media and in person at a Sophie Ellis-Bextor concert, creating a playful, analogue-style moment that connected emotionally with Valerie’s audience while driving brand affinity through surprise and nostalgia.