UFODRIVE Global Rebrand and Strategy

As Marketing Manager and later Head of Brand for UFODRIVE, I was responsible for leading ongoing marketing activities and scaling the company’s global brand strategy across 40+ markets.

I directed all creative, campaign, and content initiatives, from repositioning the brand to reflect its premium, tech-driven identity to implementing a unified global marketing system that supported both B2C and B2B growth. My focus was on creating a scalable foundation for UFODRIVE’s next phase of expansion, ensuring every customer and investor touchpoint reinforced its vision as the future of mobility.

At the heart of this transformation was a complete global rebrand — reimagining everything from visual identity and tone of voice to digital ecosystems, CRM, and investor communications. I managed internal and agency teams to streamline creative output, improving quality while reducing cost. This included overseeing product marketing, web and app design, performance campaigns, PR, and investor storytelling during Series B funding.