DADÁ Wines Tarot Exhibition

I collaborated with DADÁ Wines to conceptualise and deliver the “Tarot Experience” activation for The Big Grill Festival 2025. Charged with shaping the creative direction of this brand moment, I translated the DADÁ spirit into an immersive interaction point, designing the concept visuals and guest journey from start to finish.

The core of the experience was a custom-designed tarot card deck styled in DADÁ’s playful, refined, artsy tone, paired with an on-site interactive read-and-pour experience. I worked closely with event production, project managers and graphic teams to ensure that every element, from signage and ambient visuals to sequence timing and staff prompts, supported a seamless, memorable activation.

The result: a signature brand touchpoint that elevated DADÁ Wines beyond wine service to a full sensory experience. Festival attendees didn’t just drink the wine, they engaged with the brand story, captured share-worthy moments and left with a deeper emotional connection to DADÁ’s irreverent, premium identity.

Four tarot-style cards laid out on a decorative dark red and black cloth, with a glass of red wine and a clutch of red velvet fabric nearby. The cards depict symbols and figures, each with a banner and descriptive label, including The Empress, Strength, The Lovers, and The Star.

  • DADA Wines

  • August 2025

  • Event Production, Illustration, Storytelling, Creative Ideation, Brand Communications

Four tarot cards with red and beige designs, titled The Empress, Strength, The Lovers, and The Star, placed on a dark, patterned surface with a red velvet cloth on the right side.
A tarot card named 'The Star' with the Roman numeral XVII, depicting a woman in a brown robe pouring water into a pond under a starry sky, with a large star shining above. Behind the card is a decorative black and red box with swirling patterns, and
Illustration of a card labeled 'DADÁ' with a woman holding a glass of red wine and a lion, with rays and stars in the background, all in red, black, white, and beige colors.
A hand holding a glass of white wine with the word 'DADA' written on it. In the background, a red and white structure with pointed roofs.
A woman with black hair standing behind a DADA-branded booth with bottles of wine and a bunch of grapes in an ice bucket, smiling at the camera, with a green leafy background and another woman with red hair to the side.
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